ARMA, Omike. THE IMPACT OF VIRTUAL ANCHOR PERCEIVED WARMTH AND COMPETENCE ON CONSUMER PURCHASE INTENTION IN DIGITAL MARKETING. AIRA (Artificial Intelligence Research and Applied Learning), [S. l.], v. 1, n. 1, p. 69–83, 2022. DOI: 10.1234/aira.v1i1.35. Disponível em: https://journal.dinamikapublika.id/index.php/AIRA/article/view/35. Acesso em: 25 sep. 2025.