TAN, Derent Marcelino. A SYSTEMATIC REVIEW OF THE AI-POWERED MARKETING REVOLUTION: FROM TRADITIONAL TO DATA-DRIVEN APPROACHES . AIRA (Artificial Intelligence Research and Applied Learning), [S. l.], v. 1, n. 2, p. 10–20, 2022. DOI: 10.1234/aira.v1i2.37. Disponível em: https://journal.dinamikapublika.id/index.php/AIRA/article/view/37. Acesso em: 25 sep. 2025.