WIDJAJA, Andrea Faustine. AI-POWERED RECOMMENDATION SYSTEMS AND THEIR ROLE IN ENHANCING E-COMMERCE CUSTOMER RETENTION. AIRA (Artificial Intelligence Research and Applied Learning), [S. l.], v. 2, n. 1, p. 17–27, 2023. DOI: 10.1234/aira.v2i1.40. Disponível em: https://journal.dinamikapublika.id/index.php/AIRA/article/view/40. Acesso em: 24 nov. 2025.