RAHARDJA, Benedicta Vania. EXAMINING RETAIL MARKETING STRATEGIES IN THE DIGITAL ERA: A LITERATURE REVIEW. AIRA (Artificial Intelligence Research and Applied Learning), [S. l.], v. 4, n. 2, p. 61–72, 2025. DOI: 10.1234/aira.v4i2.56. Disponível em: https://journal.dinamikapublika.id/index.php/AIRA/article/view/56. Acesso em: 25 sep. 2025.