MAHA, Vina Angelia. EXPLORING SERVICE AND TECHNOLOGY AS COMPETITIVE ADVANTAGES IN RETAIL 4.0: A SYSTEMATIC LITERATURE REVIEW . AIRA (Artificial Intelligence Research and Applied Learning), [S. l.], v. 2, n. 1, p. 73–88, 2023. DOI: 10.1234/aira.v2i1.60. Disponível em: https://journal.dinamikapublika.id/index.php/AIRA/article/view/60. Acesso em: 25 sep. 2025.