LAURENSIA, Marcellina. A SYSTEMATIC LITERATURE REVIEW ON OMNICHANNEL CONSUMER BEHAVIOR IN THE RETAIL SECTOR . AIRA (Artificial Intelligence Research and Applied Learning), [S. l.], v. 2, n. 2, p. 51–62, 2023. DOI: 10.1234/aira.v2i2.61. Disponível em: https://journal.dinamikapublika.id/index.php/AIRA/article/view/61. Acesso em: 25 sep. 2025.