HARTONO, Stefan Derian. THE GEN Z RETAILTAINMENT EXPERIENCE: TRANSFORMING ENGAGEMENT IN TODAY’S RETAIL ENVIRONMENT . AIRA (Artificial Intelligence Research and Applied Learning), [S. l.], v. 2, n. 2, p. 63–78, 2023. DOI: 10.1234/aira.v2i2.62. Disponível em: https://journal.dinamikapublika.id/index.php/AIRA/article/view/62. Acesso em: 24 nov. 2025.