ZAHRAN, Aylena Manika; WIGAYHA, Carmel Karaniya. PERAN DAN EFEKTIVITAS IMPLEMENTASI AI DALAM MENGOPTIMALKAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA BISNIS DIGITAL . AIRA (Artificial Intelligence Research and Applied Learning), [S. l.], v. 3, n. 2, p. 21–32, 2024. DOI: 10.1234/aira.v3i2.69. Disponível em: https://journal.dinamikapublika.id/index.php/AIRA/article/view/69. Acesso em: 25 sep. 2025.