PUTRI, Lydia Wulandari Budi. TRANSFORMASI STRATEGI BISNIS MELALUI PEMANFAATAN AI DAN MEDIA SOSIAL: ANALISIS PERILAKU KONSUMEN DIGITAL . AIRA (Artificial Intelligence Research and Applied Learning), [S. l.], v. 4, n. 1, p. 40–59, 2025. DOI: 10.1234/aira.v4i1.76. Disponível em: https://journal.dinamikapublika.id/index.php/AIRA/article/view/76. Acesso em: 25 sep. 2025.