Tan, Derent Marcelino. “A SYSTEMATIC REVIEW OF THE AI-POWERED MARKETING REVOLUTION: FROM TRADITIONAL TO DATA-DRIVEN APPROACHES ”. AIRA (Artificial Intelligence Research and Applied Learning) 1, no. 2 (July 31, 2022): 10–20. Accessed September 25, 2025. https://journal.dinamikapublika.id/index.php/AIRA/article/view/37.