ROLANDO, Benediktus. THE POWER OF MEME-BASED MARKETING: DRIVING VIRAL ENGAGEMENT AND CONSUMER CONNECTION. JUMDER: Jurnal Bisnis Digital dan Ekonomi Kreatif, [S. l.], v. 1, n. 4, p. 17–42, 2025. DOI: 10.1234/jumder.v1i4.28. Disponível em: https://journal.dinamikapublika.id/index.php/JUMDER/article/view/28. Acesso em: 24 nov. 2025.