PENGARUH PENGETAHUAN TENTANG ESG RATING DAN ETIKA BERKELANJUTAN PRIBADI TERHADAP MINAT INVESTASI SAHAM BERKELANJUTAN PADA MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS DIAN NUSANTARA
Keywords:
Pengetahuan Tentang ESG Rating, Etika Berkelanjutan Pribadi, Minat Investasi Saham BerkelanjutanAbstract
Penelitian ini bertujuan untuk menganalisis Pengaruh Pengetahuan tentang ESG Rating dan Etika Berkelanjutan Pribadi terhadap Minat Investasi Saham Berkelanjutan di kalangan Mahasiswa Program Studi Manajemen Universitas Dian Nusantara. Peningkatan kesadaran global akan tanggung jawab sosial perusahaan dan berkelanjutan telah menjadikan investasi berkelanjutan sebagai tren penting, namun pemahaman mahasiswa sebagai calon investor masa depan terhadap faktor – faktor penentu keputusan investasi ini masih perlu diteliti. Metodologi penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Populasi penelitian ini adalah seluruh mahasiswa aktif Program Studi Manajemen Universitas Dian Nusantara dan sampel diambil menggunakan Teknik Purposive Sampling. Data dikumpulkan melalui kuesioner yang disebar kepada responden. Teknis analisis data yang digunakan adalah analisis regresi linier berganda untuk menguji hipotesis yang didahului dengan uji asumsi klasik.
Hasil penelitian menunjukkan bahwa pengetahuan ESG rating berpengaruh positif dan signifikan terhadap minat investasi saham berkelanjutan. Etika berkelanjutan pribadi tidak berpengaruh signifikan terhadap minat investasi saham berkelanjutan. Pengetahuan ESG rating dan etika berkelanjutan pribadi berpengaruh positif dan signifikan secara simultan terhadap minat investasi saham berkelanjutan. Hasil penelitian ini diharapkan memberikan konstribusi praktis dan teoritis, khususnya dalam memahami pengetahuan ESG Rating dan Etika Berkelanjutan dalam investasi saham berkelajutan yang dapat memberikan wawasan bagi institusi dalam meningkatkan program edukasi keuangan yang ramah lingkungan.
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