PENGARUH FOMO, LITERASI KEUANGAN DAN SIKAP PEDULI LINGKUNGAN TERHADAP KEPUTUSAN INVESTASI HIJAU GENERASI Z DI JAKARTA SELATAN
Keywords:
Fomo, Literasi Keuangan, Sikap Peduli Lingkungan, Keputusan Investasi Hijau, GenZAbstract
Penelitian ini bertujuan untuk menganalisis pengaruh FOMO, Literasi Keuangan, dan Sikap Peduli Lingkungan terhadap Keputusan Investasi Hijau Generasi Z Di Jakarta Selatan. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda untuk mengevaluasi hubungan antara variable independent (FOMO, Literasi Keuangan, Dan Sikap Peduli Lingkungan) dan variable dependen (Keputusan Investasi Hijau). Hasil penelitian menunjukkan bahwa Fear of Missing Out (FOMO) tidak berpengaruh signifikan terhadap keputusan investasi hijau dari Generasi Z di Jakarta Selatan. Literasi keuangan berpengaruh positif dan signifikan terhadap keputusan investasi hijau Generasi Z di Jakarta Selatan. Sikap peduli lingkungan berpengaruh positif dan signifikan terhadap keputusan investasi hijau Generasi Z di Jakarta Selatan.
References
Adah, E. F., Nugroho, A., & Rachbini, W. (2025). Systematic literature review: Factors influencing Generation Z’s attitudes toward environmentally friendly products and their implications for green consumer behavior. International Journal of Science and Society, 7(3), 129-145. https://doi.org/10.54783/ijsoc.v7i3.1486
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and. Human Decision Precesses, 179-211.
Angelica Cindiyasari, S., & Miftahul Jannah, A. (2025). Pengaruh Fear Of Missing Out (Fomo), Kemajuan Teknologi, Pengetahuan Investasi Terhadap Minat Investasi Mahasiswa Dalam Berinvestasi Di Pasar Modal Bagi Generasi Z (Vol. 8, Issue 1).
Auriellia, A. N. T., & Gunarsih, T. (2025). Does Financial Literacy Mediate the Effect of Sustainable Investment Awareness and Risk Perception on Students’ Interest in Green Finance Instruments Investment? International Journal of Finance & Banking Studies (2147-4486), 14(3), 20–30. https://doi.org/10.20525/ijfbs.v14i3.4349
Candra, S. F., & Irmeilyana. (2024). Model Regresi Data Panel Pada Pengaruh Faktor Curah Hujan Terhadap Produksi Kopi di Provinsi Sumatera Selatan Tahun 2014-2021. Jurnal Penelitian Sains, 26(1), 30–39.
Candy, Kelvin, & Hesniati. (2024). Peran Theory of Planned Behavior dan Environmental Concern terhadap Green Investment Intention. Jurnal Ilmu Manajemen, 14. https://doi.org/10.32502/jimn.v14i1.8663
Climate Adaptation Investment Framework. (2024). OECD Publishing. https://doi.org/10.1787/8686fc27-en
Diki Yulianto, M., Dewi Anggraeni, M., Alviasari, A., Adi Wicaksono, M., Maya, M., Amelia, R., & Wijaya Abdul Rozak, R. (2024). Pengaruh Fear of Missing Out (FOMO) di Media Sosial terhadap Kesehatan Keuangan Generasi Z. 2(2), 80–88. https://doi.org/10.61132/jubikin.v2i2.94
Dinas Kependudukan dan Pencatatan Sipil Provinsi DKI Jakarta. (2025). Data Agregat Kependudukan (DAK) Provinsi DKI Jakarta Semester I Tahun 2025. Jakarta: Pemerintah Provinsi DKI Jakarta. Diakses darihttps://kependudukancapil.jakarta.go.id/statistik-data-penduduk/
Fathussya Adah, E., Nugroho, A., & Rachbini, W. (2025). Systematic Literature Review: Factors Influencing Generation Z’s Attitudes Toward Environmentally Friendly Products and Their Implications for Green Consumer Behavior. In International Journal of Science and Society (Vol. 7). http://ijsoc.goacademica.com
Feliza Sinaga, W., Faisal, A., Sunan Kalijaga Yogyakarta, U., & Ekonomi dan Bisnis Islam, F. (n.d.). Article History Analisis Pengaruh Fear of Missing Out dan Kepedulian Lingkungan terhadap Keputusan Investasi Hijau: Studi pada Generasi Z. Sunan Kalijaga Islamic Economics Journal, 4(1), 2025. https://doi.org/10.14421/skiej.2025.4.1.2688
Ghozali, I. (2019). Aplikasi Multivariate dengan Program IBM SPSS 21. Badan Penerbit Universitas Diponegoro, (7 ed.).
Ghozali, Imam. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25. Ed. Semarang: Badan Penerbit Universitas Diponegoro.
Gultom, J. A. (2024). Pengaruh Literasi Keuangan dan Financial Attitude terhadap Keputusan Investasi pada Usia Produktif di Kota Yogyakarta (Doctoral dissertation, Universitas Atma Jaya Yogyakarta).
Halim, M. P., Matoati, R., Viana, E. D., & Suryawati, R. F. (2022). Pengaruh Literasi Keuangan dan Green Perceived Risk terhadap Keputusan Investasi Milenial Jawa Barat. Jurnal Manajemen Dan Organisasi, 13(2), 203–212. https://doi.org/10.29244/jmo.v13i2.31716
Hikmah, H., Siagian, M., & Siregar, P. (2020). Analisis Tingkat Literasi Keuangan, Experienced Regret, dan Risk Tolerance pada Keputusan Investasi di Batam. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 3(1), 138–146. https://doi.org/10.36778/jesya.v3i1.142
https://accounting.binus.ac.id/2021/08/12/memahami-composite-reliability-dalam-penelitianilmiah/
https://mirekel.id/gen-z-dan-milenial-tak-lagi-minati-investasi-esg/
Kartika, K. (2025). PENGARUH GREENWASHING DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT INVESTASI HIJAU GENERASI Z. ANALISIS, 15(02), 432–444. https://doi.org/10.37478/als.v15i02.6510
Kartika, K. (2025). Pengaruh Greenwashing Dan Kepedulian Lingkungan Terhadap Niat Investasi Hijau Generasi Z. Analisis, 15(02), 432–444. https://doi.org/10.37478/als.v15i02.6510
Kustina, K. T., Kurniawan, I. M. A. A., & Utari, I. G. A. D. (2024). Pengaruh Literasi Keuangan dan Sikap Peduli Lingkungan Terhadap Keputusan Investasi Hijau Generasi Z. WACANA EKONOMI (Jurnal Ekonomi, Bisnis Dan Akuntansi), 23(1), 25–35. https://doi.org/10.22225/we.23.1.2024.25-35
Literasi Keuangan Terhadap Keputusan Investasi, P., Hanifah, F., & Noviani, L. (n.d.). Seminar Nasional (PROSPEK I) “Digital Learning Merdeka Belajar Kampus Merdeka:Strategi dan Inovasi Pembelajaran” 18 Januari 2022 Program Studi Pendidikan Ekononomi, FKIP, Universitas PGRI Mahadewa Indonesia The Effect of Financial Literacy on Sebelas Maret University (UNS) Students Investment Decisions in The Capital Market Moderating by Risk Perception.
Literasi Keuangan, P., Preferensi Risiko Terhadap Keputusan Investasi Mahasiswa Universitas Buana Perjuangan Karawang Raihani Salsabila Hasna Nurjaman, D., Fauji, R., & Buana Perjuangan Karawang, U. (2025). The Influence Of Financial Literacy, Income, And Risk Preference On Investment Decisions Of Students At Buana Perjuangan University Karawang. In Management Studies and Entrepreneurship Journal (Vol. 6, Issue 3). http://journal.yrpipku.com/index.php/msej
Malzara, V. R. B., Widyastuti, U., & Buchdadi, A. D. (2023). Analysis of gen Z's green investment intention: the application of theory of planned behavior. Jurnal Dinamika Manajemen Dan Bisnis, 6(2), 63-84
Mansyur, M., & Rahim, F. R. (2025). The Influence of Financial Literacy and Environmental Awareness on Green Investment Decisions (pp. 3143–3154). https://doi.org/10.2991/978-94-6463-758-8_262
Mulyono, H., & Rolando, B. (2025). REINFORCING LOYALTY IN THE RETAIL LANDSCAPE: A SYSTEMATIC REVIEW OF CUSTOMER ENGAGEMENT STRATEGIES. International Journal of Economics And Business Studies, 2(2), 1–14.
Nguyen, T. N., Lobo, A., & Greenland, S. (2020). Pro-environmental purchase behaviour: The role of consumers’ biospheric values, attitudes and advertising skepticism. Journal of Retailing and Consumer Services, 52, 101923
Pembelian, K., Alhazami, O. L., & Donald, E. (n.d.). FENOMENA FEAR OF MISSING OUT (FOMO) TERHADAP. Cetak) Journal of Innovation Research and Knowledge, 4(9), 2025.
Puspitasari, I. & Hidayat, R., Kurniawan, T.,(2025). Behavior Financial: Perilaku investor pada investasi hijau (green investment). Rajawali Media Utama
Rahmadania, S., Setiawan, J. H., & Putri, N. A. (2025). The Tantangan Generasi Z dalam Menyeimbangkan Gaya Hidup Sustainable Fashion dan Tren Fomo. MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 6(2), 148–163. https://doi.org/10.46961/mediasi.v6i2.1577
Rolando, B. (2024a). PRICING STRATEGIES AND THEIR EFFECTS ON ONLINE PURCHASING BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW. International Journal of Economics And Business Studies, 1(2), 24–36.
Rolando, B. (2024b). THE ROLE OF SOCIAL MEDIA TRENDS IN SHAPING CONSUMER BEHAVIOR AND INCREASING ONLINE SHOP SALES: A LITERATURE REVIEW. International Journal of Economics And Business Studies, 1(2), 1–13.
Rolando, B. (2025a). CONTENT MARKETING STRATEGY OF SHOPEE ON SOCIAL MEDIA: AN ANALYSIS OF BRAND AWARENESS ENHANCEMENT. International Journal of Economics And Business Studies, 2(2), 54–66.
Rolando, B. (2025b). HOW TIKTOK SHAPES AND INFLUENCES MODERN CONSUMER SHOPPING PATTERNS. ABDIMAS (Aksi Bakti Dan Dedikasi Ilmiah Untuk Masyarakat), 1(1), 29–43.
Rolando, B. (2025c). RETAIL SUPPLY CHAIN MANAGEMENT: A SYSTEMATIC LITERATURE REVIEW ON RISK, SUSTAINABILITY, AND DIGITAL INTEGRATION. LOGIS (Logistics, Operations and Global Integration Studies), 1(1), 1–13.
Rolando, B. (2025d). THE EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY IN ONLINE CULINARY BUSINESSES. International Journal of Economics And Business Studies, 2(1), 14–32.
Rolando, B. (2025e). THE ROLE OF BRAND AMBASSADORS IN SHAPING BRAND AWARENESS ON DIGITAL PLATFORMS. International Journal of Economics And Business Studies, 2(2), 28–42.
Rolando, B. (2025f). ZOOM OR ROOM? A SYSTEMATIC REVIEW ON THE EFFECTIVENESS OF ONLINE VERSUS OFFLINE LEARNING. EXGEN: Edukasi Untuk Ekselansi Generasi Mendatang, 1(1), 1–18.
Rolando, B., & Chondro, J. (2025). THE INFLUENCE OF CUSTOMER REVIEWS ON TRUST AND ONLINE PURCHASE DECISIONS: A SYSTEMATIC LITERATURE REVIEW. International Journal of Economics And Business Studies, 2(1), 33–59.
Santi, V., Ali, A., Ekonomi, F., Jenderal, U., & Yani, A. (2023). Dapatkah Profitabilitas Memoderasi Dampak Investasi Indeks SRI-KEHATI ? 4(4).
Saputra, D. (2024). Peran Literasi Digital dalam Memoderasi Pengaruh Persepsi Risiko, Kepedulian Lingkungan, dan Literasi Keuangan terhadap Niat Pembelian Investasi Hijau pada Generasi Z di Kota Surabaya. 4, 56–66.
Serly Herlina, T., Ivan Wijaya, R., Razzaq, A., & Yudistira Nugraha, M. (2025). MEDIA SOSIAL INSTAGRAM SEBAGAI EKSPRESI DAN RELEVANSINYA TERHADAP GAYA PAKAIAN GEN Z INSTAGRAM SOCIAL MEDIA AS AN EXPRESSION AND ITS RELEVANCE TO GEN Z’S CLOTHING STYLE. IJoEd: Indonesian Journal on Education, 1, 2025–2262.
Setiawan, B. L. T., & Rolando, B. (2025). MANAGING RETAIL SUPPLY CHAINS: A LITERATURE-BASED REVIEW ON RISK FACTORS, SUSTAINABLE PRACTICES, AND DIGITAL TRANSFORMATION. LOGIS (Logistics, Operations and Global Integration Studies), 1(1), 49–59.
Shiller, R. J. (2003). From Efficient Markets Theory to Behavioral Finance. In Journal of Economic Perspectives (Vol. 17).
Stern, P. C. (2000). Toward a Coherent Theory of Environmentally Significant Behavior. In Journal of Social Issues (Vol. 56, Issue 3).
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: Alfabeta.
Widiawati, M. (n.d.). Prisma (Platform Riset Mahasiswa Akuntansi). https://ojs.stiesa.ac.id/index.php/prisma
Wigayha, C. K., & Rolando, B. (2024). THE ECONOMIC AND CULTURAL IMPACT OF SPORTS IN MODERN SOCIETY: A SYSTEMATIC LITERATURE REVIEW. International Journal of Economics And Business Studies, 1(2), 14–23.
Wigayha, C. K., & Rolando, B. (2025). DIGITAL CREATORS AS MODERN MARKETERS: EXPLORING THE PROSPECTS AND HURDLES IN THE ONLINE ECONOMY. ABDIMAS (Aksi Bakti Dan Dedikasi Ilmiah Untuk Masyarakat), 1(1), 15–28.
Winata, V., & Rolando, B. (2025). HOW SERVICE EXPERIENCE SHAPES CUSTOMER LOYALTY IN MODERN RETAIL: AN ANALYSIS OF THE LITERATURE. LOGIS (Logistics, Operations and Global Integration Studies), 1(1), 24–36.
Yucel, O., Celik, G., & Yilmaz, Z. (2023). Sustainable Investment Attitudes Based on Sustainable Finance Literacy and Perceived Environmental Impact. Sustainability (Switzerland), 15(22). https://doi.org/10.3390/su152216026
Zahran, A. M., & Rolando, B. (2025). UNDERSTANDING THE INFLUENCE OF ONLINE REVIEWS ON BRAND REPUTATION IN THE DIGITAL AGE. International Journal of Economics And Business Studies, 2(1), 72–94.
