Vol. 2 No. 2 (2025): Volume 2 Issues 2

View Vol. 2 No. 2 (2025): Volume 2 Issues 2

DOI: https://doi.org/10.1234/ijebs.v2i2

Published: 2025-07-31

REINFORCING LOYALTY IN THE RETAIL LANDSCAPE: A SYSTEMATIC REVIEW OF CUSTOMER ENGAGEMENT STRATEGIES

Herry Mulyono, Benediktus Rolando

1-14
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THE ROLE OF INFLUENCER MARKETING IN DRIVING SALES GROWTH IN E-COMMERCE

Greselva Gianina Prajitno

15-27
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THE ROLE OF BRAND AMBASSADORS IN SHAPING BRAND AWARENESS ON DIGITAL PLATFORMS

Benediktus Rolando

28-42
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THE EFFECTIVENESS OF INTERACTIVE MARKETING STRATEGIES ON TIKTOK LIVE STREAMING TO INCREASE BRAND ENGAGEMENT: A SYSTEMATIC LITERATURE REVIEW

Lydia Wulandari Budi Putri

43-53
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CONTENT MARKETING STRATEGY OF SHOPEE ON SOCIAL MEDIA : AN ANALYSIS OF BRAND AWARENESS ENHANCEMENT

Benediktus Rolando

54-66
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