ARTIFICIAL INTELLIGENCE AND ITS INFLUENCE ON SOCIAL MEDIA MARKETING STRATEGIES
DOI:
https://doi.org/10.1234/aira.v2i2.45Keywords:
Social media, Marketing, Integrating, Artificial Intelligence, SMMAbstract
The rapid advancement of artificial intelligence (AI) is reshaping the domain of social media marketing, marking a significant departure from traditional, algorithm-driven strategies. This abstract seeks to elucidate the multifaceted impact of AI on social media marketing, focusing on consumer engagement, brand strategies, and overall marketing effectiveness. The integration of AI technologies enables businesses to achieve unprecedented levels of personalization and interaction with their clientele. As Sharma and Sharma highlight, AI’s capabilities can significantly enhance customer experiences through tailored marketing strategies, driving brand loyalty and operational efficiency.A pivotal aspect of this transformation is the evolving interaction with social media influencers. Research by Jayasingh et al. reveals that AI influencers are gaining traction, reshaping how brands engage with their target demographics. Such transformations in influencer marketing, alongside traditional methods, foster a unique blend of credibility and appeal, making brands more relatable while still capitalizing on the technological prowess of AI for marketing effectiveness.
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