THE ROLE OF ARTIFICIAL INTELLIGENCE IN VIRTUAL REALITY GAMING: A SYSTEMATIC LITERATURE REVIEW
DOI:
https://doi.org/10.1234/aira.v4i2.46Keywords:
Virtual Reality, Games, Artificial Intelligence, MetaverseAbstract
This systematic literature review examines the convergence of Virtual Reality (VR) and Artificial Intelligence (AI) in gaming environments from 2020 to 2025, focusing on their applications across entertainment, education, and therapeutic contexts. Following PRISMA guidelines, 87 peer-reviewed studies were analyzed through thematic, bibliometric, and network analysis using VOSviewer software. Four major themes emerged: immersive technology integration and user experience enhancement; adaptive AI mechanisms and personalized experiences; emotional engagement and social interaction; and educational and therapeutic applications. The findings reveal that successful VR-AI integration significantly enhances user immersion through sophisticated technological approaches while extending beyond entertainment into educational skill acquisition and therapeutic interventions for conditions such as PTSD. Implementation challenges include technical limitations (68% of studies), user-centered issues (61%), and development barriers (53%). Bibliometric analysis demonstrates an evolution from technological development research toward user-centered applications, particularly in emerging areas like the metaverse. The review concludes that effective VR-AI integration requires holistic implementation approaches addressing technological, psychological, and domain-specific factors simultaneously. These findings provide valuable insights for developers, educators, healthcare professionals, and policymakers seeking to leverage these transformative technologies
References
Baugerud, G.-A., Johnson, M. S., Dianiska, R., Røed, R. K., Powell, M. B., Lamb, M. E., Hassan, S. Z., Sabet, S. S., Hicks, S., Salehi, P., Riegler, M. A., Halvorsen, P., & Quas, J. (2025). Using an AI-based avatar for interviewer training at Children’s Advocacy Centers: Proof of Concept. Child Maltreatment, 30(2), 242–252. https://doi.org/10.1177/10775595241263017
Beatini, V., Campitiello, L., Di Tore, S., & Sibilio, M. (2024). Exploring Artificial Intelligence in Videogames: An Application to the Didactic Paradigm “the Virtual Class.” Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 14545 LNCS, 21–26. https://doi.org/10.1007/978-3-031-57402-3_3
Campitiello, L., Beatini, V., & Di Tore, S. (2024). Non-player Character Smart in Virtual Learning Environment: Empowering Education Through Artificial Intelligence. Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 14545 LNCS, 131–137. https://doi.org/10.1007/978-3-031-57402-3_14
Choudhury, M., Prabhu, S., Sabri, A. K., & Marhoon, H. A. (2023). Impact of Artificial Intelligence (AI) in the Media and Entertainment Industry. AIP Conference Proceedings, 2736(1). https://doi.org/10.1063/5.0171147
Felix, Z. C., Machado, L. S., De Toledo Vianna, R. P., & De Moraes, R. M. (2023). A Fuzzy Set-Based Model for Educational Serious Games with 360-Degree Videos. International Journal of Computer Games Technology, 2023. https://doi.org/10.1155/2023/4960452
Gunawan, G., Utomo, A. S. A., & Benediktus, H. S. (2021). Optimization of shipyard layout with material handling cost as the main parameter using genetic algorithm. AIP Conference Proceedings, 2376(1).
Hamid, T., Chhabra, M., Ravulakollu, K., Singh, P., Dalal, S., & Dewan, R. (2022). A Review on Artificial Intelligence in Orthopaedics. Proceedings of the 2022 9th International Conference on Computing for Sustainable Global Development, INDIACom 2022, 365–369. https://doi.org/10.23919/INDIACom54597.2022.9763178
Henz, P. (2022). The psychological impact of the Metaverse. Discover Psychology, 2(1). https://doi.org/10.1007/s44202-022-00061-3
Ingriana, A. (2025). THE INFLUENCE OF E-TRUST ON CONSUMER PURCHASING BEHAVIOR IN E-COMMERCE. 1(3). https://journal.dinamikapublika.id/index.php/Jumder
Ingriana, A., Chondro, J., & Rolando, B. (2024). TRANSFORMASI DIGITAL MODEL BISNIS KREATIF: PERAN SENTRAL E-COMMERCE DAN INOVASI TEKNOLOGI DI INDONESIA (Vol. 1, Issue 1). https://journal.dinamikapublika.id/index.php/JUMDER
Ingriana, A., Gianina Prajitno, G., & Rolando, B. (2024). THE UTILIZATION OF AI AND BIG DATA TECHNOLOGY FOR OPTIMIZING DIGITAL MARKETING STRATEGIES (Vol. 1, Issue 1). https://journal.dinamikapublika.id/index.php/IJEBS
Ingriana, A., Hartanti, R., Mulyono, H., & Rolando, B. (2024). Pemberdayaan E-Commerce: Mengidentifikasi Faktor Kunci Dalam Motivasi Pembelian Online. Jurnal Manajemen Dan Kewirausahaan (JUMAWA), 1(3), 101–110.
Jeyabharathi, J., Gokul Prasath, S. K., Venumadhav, G., Dinesh, G., & Saikumarreddy, C. V. V. (2025). Real Time Gameplay using Pose Detection. Proceedings of the International Conference on Multi-Agent Systems for Collaborative Intelligence, ICMSCI 2025, 801–805. https://doi.org/10.1109/ICMSCI62561.2025.10894142
Li, J., Xiong, G., & Wu, X. (2025). Virtual Reality Human-Computer Interaction System Based on Artificial Intelligence Technology. Lecture Notes in Electrical Engineering, 1356 LNEE, 116–126. https://doi.org/10.1007/978-981-96-2391-4_13
Maha, V. A., Derian Hartono, S., Prajitno, G. G., & Hartanti, R. (2024). E-COMMERCE LOKAL VS GLOBAL: ANALISIS MODEL BISNIS DAN PREFERENSI KONSUMEN (Vol. 1, Issue 1). https://journal.dinamikapublika.id/index.php/Jumder
Maury-Castañeda, N., Villarruel-Vasquez, S., & Ugarte, W. (2023). MAS4Games: A Reinforced Learning-Based Multi-agent System to Improve Player Retention in Virtual Reality Video Games. Communications in Computer and Information Science, 1997 CCIS, 104–120. https://doi.org/10.1007/978-3-031-49368-3_7
Mulyono, H., & Rolando, B. (2024). Savoring The Success: Cultivating Innovation And Creativity For Indonesian Culinary MSMEs Growth. Economics and Business Journal (ECBIS), 2(4), 413–428.
Mulyono, H., Hartanti, R., & Rolando, B. (2024). SUARA KONSUMEN DI ERA DIGITAL: BAGAIMANA REVIEW ONLINE MEMBENTUK PERILAKU KONSUMEN DIGITAL (Vol. 1, Issue 1). https://journal.dinamikapublika.id/index.php/JUMDER
Mulyono, H., Ingriana, A., & Hartanti, R. (2024). PERSUASIVE COMMUNICATION IN CONTEMPORARY MARKETING: EFFECTIVE APPROACHES AND BUSINESS RESULTS (Vol. 1, Issue 1). https://journal.dinamikapublika.id/index.php/IJEBS
Putri, L. W. B., & Setiawan, B. L. T. (2025). ANALYZING THE STRATEGIC CONTRIBUTION OF SOCIAL MEDIA INFLUENCERS TO E-COMMERCE MARKETING EFFECTIVENESS. 1(2). https://journal.dinamikapublika.id/index.php/Jumder
Rahardja, B. V., Rolando, B., Chondro, J., & Laurensia, M. (2024). MENDORONG PERTUMBUHAN E-COMMERCE: PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP KINERJA PENJUALAN (Vol. 1, Issue 1). https://journal.dinamikapublika.id/index.php/JUMDER
Rapaka, A., Dharmadhikari, S. C., Kasat, K., Mohan, C. R., Chouhan, K., & Gupta, M. (2025). Revolutionizing learning − A journey into educational games with immersive and AI technologies. Entertainment Computing, 52. https://doi.org/10.1016/j.entcom.2024.100809
Rolando, B. (2018). Tingkat Kesiapan Implementasi Smart Governance di Kota Palangka Raya. UAJY.
Rolando, B. (2024). CULTURAL ADAPTATION AND AUTOMATED SYSTEMS IN E-COMMERCE COPYWRITING: OPTIMIZING CONVERSION RATES IN THE INDONESIAN MARKET (Vol. 1, Issue 1). https://journal.dinamikapublika.id/index.php/IJEBS
Rolando, B., & Ingriana, A. (2024). SUSTAINABLE BUSINESS MODELS IN THE GREEN ENERGY SECTOR: CREATING GREEN JOBS THROUGH RENEWABLE ENERGY TECHNOLOGY INNOVATION (Vol. 1, Issue 1). https://journal.dinamikapublika.id/index.php/IJEBS
Rolando, B., & Wigayha, C. K. (2024). Pengaruh E-Wom Terhadap Keputusan Pembelian Online: Studi Kasus Pada Pelanggan Aplikasi Kopi Kenangan. Jurnal Manajemen Dan Kewirausahaan (JUMAWA), 1(4), 193–210.
Rolando, B., Chandra, C. K., & Widjaja, A. F. (2025). TECHNOLOGICAL ADVANCEMENTS AS KEY DRIVERS IN THE TRANSFORMATION OF MODERN E-COMMERCE ECOSYSTEMS. 1(2). https://journal.dinamikapublika.id/index.php/Jumder
Rolando, B., Nur Azizah, F., Karaniya Wigayha, C., Bangsa, D., Jl Jendral Sudirman, J., Jambi Selatan, K., & Jambi, K. (2024). Pengaruh Viral Marketing Shopee Affiliate, Kualitas Produk, dan Harga Terhadap Minat Beli Konsumen Shopee. https://doi.org/10.47065/arbitrase.v5i2.2167
Shao, L., Tang, W. E. I., Zhang, Z., & Chen, X. (2023). Medical metaverse: Technologies, applications, challenges and future. Journal of Mechanics in Medicine and Biology, 23(2). https://doi.org/10.1142/S0219519423500288
Tan, D. M., & Alexia, K. R. (2025). THE INFLUENCE OF TIKTOK AFFILIATE CONTENT QUALITY AND CREDIBILITY ON PURCHASE DECISIONS VIA THE YELLOW BASKET FEATURE. 1(2). https://journal.dinamikapublika.id/index.php/Jumder
Tucek, T. (2024). Enhancing Empathy Through Personalized AI-Driven Experiences and Conversations with Digital Humans in Video Games. CHI-PLAY Companion 2024 - Companion Proceedings of the Annual Symposium on Computer-Human Interaction in Play, 446–449. https://doi.org/10.1145/3665463.3678856
Waghale, A., Potdukhe, N., & Rewatkar, R. (2024). AI in Gaming: From Simple Algorithms to Complex Agents. 2024 2nd DMIHER International Conference on Artificial Intelligence in Healthcare, Education and Industry, IDICAIEI 2024. https://doi.org/10.1109/IDICAIEI61867.2024.10842756
Widjaja, A. F. (2025). FACTORS INFLUENCING PURCHASE INTENTION IN E-COMMERCE: AN ANALYSIS OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE. 1(3). https://journal.dinamikapublika.id/index.php/Jumder
Wigayha, C. K., Rolando, B., & Wijaya, A. J. (2024). PELUANG BISNIS DALAM INDUSTRI HIJAU DAN ENERGI TERBARUKAN (Vol. 1, Issue 1). https://journal.dinamikapublika.id/index.php/Jumder
Wigayha, C. K., Rolando, B., & Wijaya, A. J. (2025). A DEMOGRAPHIC ANALYSIS OF CONSUMER BEHAVIORAL PATTERNS ON DIGITAL E-COMMERCE PLATFORMS. 1(2). https://journal.dinamikapublika.id/index.php/Jumder
Winata, V., & Arma, O. (2025). ANALYZING THE EFFECT OF E-WALLET USABILITY ON CUSTOMER RETENTION IN MOBILE PAYMENT APPS. 1(2). https://journal.dinamikapublika.id/index.php/Jumder
Zahran, A. M. (2025). THE IMPACT OF MARKETING STRATEGIES ON THE SUCCESS OF THE FAST FASHION INDUSTRY: A SYSTEMATIC REVIEW. 1(3). https://journal.dinamikapublika.id/index.php/Jumder
