Vol. 4 No. 2 (2025): Volume 4 Issues 2

View Vol. 4 No. 2 (2025): Volume 4 Issues 2
DOI: https://doi.org/10.1234/aira.v4i2
Published: 2025-07-31

  • ARTIFICIAL INTELLIGENCE IN SOCIAL MEDIA MARKETING: AN ANALYSIS OF KEY OPPORTUNITIES AND CHALLENGES

    Benedictus Lysander Tristan Setiawan
    1-13
    DOI: https://doi.org/10.1234/aira.v4i2.48

  • THE IMPACT OF ARTIFICIAL INTELLIGENCE-BASED RECOMMENDATION SYSTEMS ON CONSUMER PURCHASE DECISIONS IN E-COMMERCE

    Benediktus Rolando
    14-38
    DOI: https://doi.org/10.1234/aira.v4i2.47

  • THE ROLE OF ARTIFICIAL INTELLIGENCE IN VIRTUAL REALITY GAMING: A SYSTEMATIC LITERATURE REVIEW

    Carmel Karaniya Wigayha
    39-60
    DOI: https://doi.org/10.1234/aira.v4i2.46

  • EXAMINING RETAIL MARKETING STRATEGIES IN THE DIGITAL ERA: A LITERATURE REVIEW

    Benedicta Vania Rahardja
    61-72
    DOI: https://doi.org/10.1234/aira.v4i2.56

  • PERAN DESAIN USER INTERFACE (UI) DALAM MENINGKATKAN TINGKAT KONVERSI TOKO ONLINE

    Vannes Winata
    73-78
    DOI: https://doi.org/10.1234/aira.v4i2.55