Vol. 1 No. 1 (2022): Volume 1 Issues 1

View Vol. 1 No. 1 (2022): Volume 1 Issues 1
DOI: https://doi.org/10.1234/aira.v1i1
Published: 2022-01-31

  • PERAN AI DAN BIG DATA DALAM MENGOPTIMALKAN STRATEGI PEMASARAN DIGITAL

    Benediktus Rolando, Komang Ariyanto, Kenny Ryans Alexia, Rina Hartanti
    1-17
    DOI: https://doi.org/10.1234/aira.v1i1.31

  • PERAN DAN IMPLEMENTASI TEKNOLOGI KECERDASAN BUATAN DALAM PENGALAMAN KONSUMEN E-COMMERCE: SEBUAH TINJAUAN SISTEMATIS

    Aurellia Jean Wijaya
    18-32
    DOI: https://doi.org/10.1234/aira.v1i1.32

  • ANALISIS PERAN AUGMENTED REALITY (AR) DALAM PEMASARAN DAN DAMPAKNYA PADA PERILAKU KONSUMEN

    Benedictus Lysander Tristan Setiawan
    33-44
    DOI: https://doi.org/10.1234/aira.v1i1.33

  • TRACING THE DEVELOPMENT OF MARKETING IN THE AI ERA: A COMPREHENSIVE LITERATURE ANALYSIS

    Lydia Wulandari Budi Putri
    45-68
    DOI: https://doi.org/10.1234/aira.v1i1.34

  • THE IMPACT OF VIRTUAL ANCHOR PERCEIVED WARMTH AND COMPETENCE ON CONSUMER PURCHASE INTENTION IN DIGITAL MARKETING

    Omike Arma
    69-83
    DOI: https://doi.org/10.1234/aira.v1i1.35