Vol. 1 No. 2 (2025): Volume 1 Issues 2 (2025)

View Vol. 1 No. 2 (2025): Volume 1 Issues 2 (2025)

DOI: https://doi.org/10.1234/jumder.v1i2

Published: 2025-04-30

TECHNOLOGICAL ADVANCEMENTS AS KEY DRIVERS IN THE TRANSFORMATION OF MODERN E-COMMERCE ECOSYSTEMS

Benediktus Rolando, Chelsea Kimberly Chandra, Andrea Faustine Widjaja

1-11
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ANALYZING THE STRATEGIC CONTRIBUTION OF SOCIAL MEDIA INFLUENCERS TO E-COMMERCE MARKETING EFFECTIVENESS

Lydia Wulandari Budi Putri, Benedictus Lysander Tristan Setiawan

12-21
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A DEMOGRAPHIC ANALYSIS OF CONSUMER BEHAVIORAL PATTERNS ON DIGITAL E-COMMERCE PLATFORMS

Carmel Karaniya Wigayha, Benediktus Rolando, Aurellia Jean Wijaya

22-37
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ANALYZING THE EFFECT OF E-WALLET USABILITY ON CUSTOMER RETENTION IN MOBILE PAYMENT APPS

Vannes Winata, Omike Arma

38-57
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THE INFLUENCE OF TIKTOK AFFILIATE CONTENT QUALITY AND CREDIBILITY ON PURCHASE DECISIONS VIA THE YELLOW BASKET FEATURE

Derent Marcelino Tan, Kenny Ryans Alexia

58-79
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