Vol. 1 No. 4 (2025): Volume 1 Issues 4 (2025)

View Vol. 1 No. 4 (2025): Volume 1 Issues 4 (2025)

DOI: https://doi.org/10.1234/jumder.v1i4

Published: 2025-08-20

HOW WARMTH, COMPETENCE, AND TRUST SHAPE CONSUMER PURCHASE INTENTION IN LIVE-STREAM E-COMMERCE ON TIKTOK

Chelsea Kimberly Chandra

1-16
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THE POWER OF MEME-BASED MARKETING: DRIVING VIRAL ENGAGEMENT AND CONSUMER CONNECTION

Benediktus Rolando

17-42
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ENHANCING SMALL BUSINESS GROWTH THROUGH TARGETED CONTENT MARKETING IN THE DIGITAL AGE

Rina Hartanti

43-61
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THE EFFECTIVENESS OF SOCIAL MEDIA AND CONTENT MARKETING STRATEGIES FOR ENHANCING CUSTOMER SATISFACTION AND LOYALTY IN E-COMMERCE

Benediktus Rolando, Benedictus Lysander Tristan Setiawan, Benedicta Vania Rahardja

62-80
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THE IMPACT OF DIGITAL MARKETING ON BRAND AWARENESS: A SYSTEMATIC REVIEW OF STRATEGIES FOR THE SOMETHINC BRAND IN E-COMMERCE

Marcellina Laurensia

81-94
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