REDEFINING RETAIL: THE TRANSFORMATIVE IMPACT OF AI ON THE RETAIL INDUSTRY'S FUTURE
Keywords:
Artificial Intelligent, Retail Industry, Impact, Transformative, Supply ChainAbstract
The retail industry is undergoing a profound transformation driven by the adoption of artificial intelligence (AI). This systematic review examines the impact of AI across key areas, including supply chain optimization, personalization, omnichannel strategies, and decision-making. Using data from peer-reviewed studies and visual analyses with VOSviewer, the review identifies major trends, such as the integration of predictive analytics, generative AI, and sustainability practices. It also highlights challenges, including algorithmic bias and data privacy concerns, while proposing strategies for ethical and inclusive AI adoption. The findings underscore the importance of interdisciplinary approaches and collaboration among stakeholders to harness AI’s potential for innovation and sustainable growth. This study contributes to both theoretical knowledge and practical applications, offering actionable insights for researchers, practitioners, and policymakers in the retail sector.
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