MOTION GRAPHICS FOR E-COMMERCE: AN ANALYSIS OF ITS IMPACT ON SALES CONVERSION
DOI:
https://doi.org/10.1234/mosaic.v1i1.13Keywords:
e-commerce, motion graphic animation, sales conversion, conversion rate optimization, visual strategyAbstract
This study investigates the impact of motion graphic animation on e-commerce sales conversion, focusing on how animated visuals can enhance user engagement, guide purchasing decisions, and improve conversion rates. A literature review identified significant findings in both academic and industry publications, indicating that motion graphics positively affect user behavior by increasing time spent on pages and click-through rates on animated sections. The results highlight that e-commerce sites utilizing motion graphics experience a 25% increase in conversions on product pages and a 20% increase in click-through rates for animated call-to-action (CTA) elements, compared to static imagery. By analyzing the strategic placement of motion graphics, this study reveals that targeted animations in key areas—such as product displays and CTAs—enhance the shopping experience without causing cognitive overload, thus maximizing sales performance. The findings underscore the importance of selectively implementing motion graphics to foster brand recognition, encourage impulse purchases, and support long-term e-commerce success. These insights provide e-commerce businesses with a framework for integrating motion graphics to enhance online sales performance and conversion rates effectively.
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