PERAN DESAIN USER INTERFACE (UI) DALAM MENINGKATKAN TINGKAT KONVERSI TOKO ONLINE
DOI:
https://doi.org/10.1234/aira.v4i2.55Keywords:
desain antarmuka pengguna, tingkat konversi, e-commerce, representasi visual, elemen interaktif, pengalaman pengguna, desain yang berpusat pada pengguna, pengoptimalanAbstract
This research aims to understand the comprehensive impact of user interface design on conversion rates in the context of e-commerce. By closely examining how the visual representation, interactive elements, and overall user experience of an e-commerce website's user interface influence the likelihood of a customer completing a desired action, such as making a purchase or signing up for a service, this research aims to provide valuable information. insights that can help e-commerce businesses optimize their interfaces and drive higher conversion rates, ultimately improving their overall performance and profitability. There are 45 related article references regarding the Influence of User Interface (UI) Design on Conversion Rates in online stores from 2019 to 2024.
Penelitian ini bertujuan untuk memahami dampak komprehensif dari desain antarmuka pengguna terhadap tingkat konversi dalam konteks e-commerce. Dengan meneliti secara dekat bagaimana representasi visual, elemen interaktif, dan pengalaman pengguna secara keseluruhan dari antarmuka pengguna situs web e-commerce mempengaruhi kemungkinan pelanggan menyelesaikan tindakan yang diinginkan, seperti melakukan pembelian atau mendaftar ke suatu layanan, penelitian ini bertujuan untuk memberikan informasi yang berharga. wawasan yang dapat membantu bisnis e-commerce mengoptimalkan antarmuka mereka dan mendorong tingkat konversi yang lebih tinggi, yang pada akhirnya meningkatkan kinerja dan profitabilitas mereka secara keseluruhan, terdapat 45 referensi artikel terkait mengenai Pengaruh Desain User Interface (UI) Terhadap Tingkat Konversi pada toko online dari tahun 2019 hingga 2024.
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