TRANSFORMASI DIGITAL DAN PROSPEK PENGEMBANGAN BISNIS DI TIONGKOK: SEBUAH KAJIAN SISTEMATIS
DOI:
https://doi.org/10.1234/aira.v1i2.57Keywords:
Transformasi Digital, Peluang Bisnis, Bisnis, Bisnis Digital, Transformasi BisnisAbstract
Digital transformation has become a catalyst for significant changes across various business sectors in China. This article presents a systematic literature review on how digital transformation shapes business opportunities in China. The findings indicate that although many companies already demonstrate digital affinity and experiment with digital technologies, strategically planned transformation and the use of advanced data analytics in business processes remain relatively uncommon. Nevertheless, the trend of digital transformation is steadily increasing, particularly in the banking sector, and it can lead to substantial performance improvements. Companies in China need to prioritize investment and digital transformation in order to remain competitive in today’s digital era and seize promising business opportunities. Digital transformation has become an increasingly important topic in the business world, especially in the context of China.
Transformasi digital telah menjadi katalis bagi perubahan signifikan di berbagai sektor bisnis di Tiongkok. Artikel ini menyajikan tinjauan literatur sistematis tentang bagaimana transformasi digital membentuk peluang bisnis di Tiongkok. Hasil penelitian menunjukkan bahwa meskipun banyak perusahaan sudah memiliki afinitas digital dan melakukan eksperimen dengan teknologi digital, transformasi yang direncanakan secara strategis dan penggunaan analitik data canggih dalam proses bisnis masih kurang umum. Namun, tren transformasi digital semakin meningkat, terutama di sektor perbankan, dan dapat menghasilkan perbaikan kinerja yang signifikan. Perusahaan-perusahaan di Tiongkok perlu memprioritaskan investasi dan transformasi digital untuk dapat bersaing di era digital saat ini dan meraih peluang bisnis yang menjanjikan. Transformasi digital telah menjadi topik yang semakin penting dalam dunia bisnis, khususnya di Tiongkok.
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