SUSTAINABLE BUSINESS MODELS IN THE GREEN ENERGY SECTOR: CREATING GREEN JOBS THROUGH RENEWABLE ENERGY TECHNOLOGY INNOVATION
DOI:
https://doi.org/10.1234/ijebs.v1i1.3Keywords:
Sustainable Business Model, Green Energy, Green Jobs, Renewable Energy Technology, Innovation, Sustainable Economy, Energy TransitionAbstract
The transition to a low-carbon economy presents significant opportunities for creating sustainable business models that generate environmental benefits while simultaneously creating new employment opportunities. This research examines how innovation in renewable energy technologies—specifically solar, wind, and biomass—drives the development of green jobs and supports sustainable business practices. Through a systematic literature review of 50 high-impact studies published between 2020-2024, we analyze how renewable energy adoption creates value across economic, environmental, and social dimensions. Our findings demonstrate that technology innovation in the green energy sector not only reduces environmental impacts but also stimulates job creation across multiple segments of the value chain, from research and development to installation and maintenance. The study identifies critical barriers to implementation, including high initial investment costs, infrastructure limitations, and workforce skill gaps. We further explore how strategic collaboration between public and private sectors can accelerate renewable energy adoption through targeted policies, financial incentives, and workforce development programs. These findings provide valuable insights for policymakers, business leaders, and researchers seeking to maximize both employment and environmental benefits during the energy transition. The study contributes to the growing body of knowledge on how sustainable business models can align profit motivation with positive societal impact through the creation of green jobs.
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