Vol. 1 No. 1 (2024): Volume 1 Issues 1

View Vol. 1 No. 1 (2024): Volume 1 Issues 1

Published: 2024-01-31

THE EFFECT OF TWIN DATE DISCOUNTS ON E-COMMERCE ON PURCHASE DECISIONS

Herry Mulyono

1-20
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THE UTILIZATION OF AI AND BIG DATA TECHNOLOGY FOR OPTIMIZING DIGITAL MARKETING STRATEGIES

Alberta Ingriana, Greselva Gianina Prajitno, Benediktus Rolando

21-42
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SUSTAINABLE BUSINESS MODELS IN THE GREEN ENERGY SECTOR: CREATING GREEN JOBS THROUGH RENEWABLE ENERGY TECHNOLOGY INNOVATION

Benediktus Rolando, Alberta Ingriana

43-56
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CULTURAL ADAPTATION AND AUTOMATED SYSTEMS IN E-COMMERCE COPYWRITING: OPTIMIZING CONVERSION RATES IN THE INDONESIAN MARKET

Benediktus Rolando

57-86
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PERSUASIVE COMMUNICATION IN CONTEMPORARY MARKETING: EFFECTIVE APPROACHES AND BUSINESS RESULTS

Herry Mulyono, Alberta Ingriana, Rina Hartanti

87-113
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