Vol. 1 No. 3 (2025): Volume 1 Issues 3 (2025)

View Vol. 1 No. 3 (2025): Volume 1 Issues 3 (2025)

DOI: https://doi.org/10.1234/jumder.v1i3

Published: 2025-06-30

THE IMPACT OF MARKETING STRATEGIES ON THE SUCCESS OF THE FAST FASHION INDUSTRY: A SYSTEMATIC REVIEW

Aylena Manika Zahran

1-15
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THE INFLUENCE OF E-TRUST ON CONSUMER PURCHASING BEHAVIOR IN E-COMMERCE

Alberta Ingriana

16-31
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FACTORS INFLUENCING PURCHASE INTENTION IN E-COMMERCE: AN ANALYSIS OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE

Andrea Faustine Widjaja

32-47
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ANALYZING THE IMPACT OF COPYWRITING ON SALES CONVERSION ACROSS INDONESIAN E-COMMERCE PLATFORMS

Jeremy Chondro

48-60
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ANALISIS DAMPAK IKLAN PAYDAY SALE SHOPEE DI YOUTUBE TERHADAP KETERLIBATAN MEREK DAN KEPUTUSAN PEMBELIAN KONSUMEN

Stefan Derian Hartono

61-70
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