ANALYZING THE IMPACT OF COPYWRITING ON SALES CONVERSION ACROSS INDONESIAN E-COMMERCE PLATFORMS
DOI:
https://doi.org/10.1234/jumder.v1i3.49Keywords:
e-commerce, copywriting, sales conversion, Indonesia, digital marketing, APCG, consumer behaviorAbstract
This research explores how copywriting strategies affect sales conversion on Indonesian e-commerce platforms. With the rapid growth of digital commerce in the country, understanding the role of persuasive writing in shaping consumer behavior and purchase decisions has become essential. By analyzing existing literature and data from leading platforms, the study evaluates how different copywriting techniques influence conversion outcomes. The focus is placed on automated copywriting systems, product descriptions, and their integration with interactive features. The findings show that effective copywriting can significantly increase sales conversions. Enhanced product descriptions produced by Automatic Product Copywriting Generation (APCG) systems improve user engagement; attractive content combined with clear pricing drives higher conversions across categories; and copywriting integrated with tools like live chat supports faster decision-making. Additionally, the results reveal that emphasizing either quality or promotional aspects—rather than blending both—yields better conversion results for small and medium enterprises (SMEs). In conclusion, the study highlights that strategic copywriting, especially when combined with automation and interactivity, is a key factor in boosting conversion rates in Indonesian e-commerce. These insights provide practical guidance for platforms aiming to optimize sales through improved copywriting strategies.
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