MENDORONG PERTUMBUHAN E-COMMERCE: PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP KINERJA PENJUALAN
DOI:
https://doi.org/10.1234/jumder.v1i1.6Keywords:
social media, e-commerce, sales, marketing strategy, customer engagementAbstract
This research analyzes the strategic impact of social media usage on increasing sales within the rapidly evolving e-commerce business landscape. Through a systematic literature review, this study explores various key aspects, including the effectiveness of social media marketing strategies, the influence of visual content and customer interaction, and the crucial role of platform algorithms in enhancing product visibility. The main findings indicate that social media not only plays a significant role in increasing brand awareness but also directly drives sales conversion through higher consumer engagement and campaign personalization. This study provides valuable insights for e-commerce business owners on optimizing social media utilization for effective sales improvement. Furthermore, recommendations are presented for future marketing strategy development that is adaptive to changing trends and platform algorithms. Thus, this article contributes to a more comprehensive understanding of the dynamic relationship between social media and sales performance within the e-commerce ecosystem.
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