THE ECONOMIC AND CULTURAL IMPACT OF SPORTS IN MODERN SOCIETY: A SYSTEMATIC LITERATURE REVIEW
DOI:
https://doi.org/10.1234/ijebs.v1i2.101Keywords:
Cultural Impact, Digital Engagement, Economic Development, Globalization, SportsAbstract
This systematic literature review critically examines the multifaceted economic and cultural
impacts of sports within contemporary society. Employing the PRISMA 2020 framework, the study
synthesizes scholarly contributions published between 2000 and 2025, complemented by
bibliometric analysis using VOSviewer to map thematic clusters and research trends. The findings
reveal that sports function not merely as recreational activities but as integral components of broader
socio-economic and cultural systems. Economically, sports contribute substantially to employment
generation, tourism development, infrastructure expansion, and digital revenue models, with social
media emerging as a transformative driver of organizational strategy and fan engagement. Culturally,
sports serve as dynamic arenas for identity construction, social cohesion, and the negotiation of
societal values, increasingly mediated through participatory digital platforms. The review
underscores the interdependence between economic and cultural dimensions, where strategic
alignment enhances both community engagement and financial performance. Notable research gaps
persist, particularly regarding non-Western contexts and the long-term sustainability of digitally
mediated engagement. By offering a comprehensive synthesis, this review provides theoretical and
practical insights for policymakers, scholars, and industry stakeholders seeking to leverage the
transformative potential of sports in an era of rapid globalization and technological change.
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