THE INFLUENCE OF SOCIAL MEDIA ON E-COMMERCE: SALES PERFORMANCE AN ANALYSIS OF DIGITAL MARKETING STRATEGIES
Keywords:
Social Media, E-Commerce, Digital Marketing, Sales Performance, Customer EngagementAbstract
The rapid growth of social media platforms has significantly impacted the e-commerce industry, presenting both opportunities and challenges for businesses seeking to leverage these digital channels to enhance their sales performance. This research paper explores the intricate relationship between social media engagement and e-commerce sales, with a particular focus on examining the effectiveness of various digital marketing strategies employed by e-commerce companies. Through a comprehensive review of existing literature, data analysis, and case studies, this study aims to provide valuable insights into the integration of social media platforms into e-commerce marketing efforts, the impact on customer behaviors and purchasing decisions, and the development of data-driven strategies to optimize sales performance in the digital landscape.
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